Babyland

Innovating from field to factory

THE CHALLENGE

Bledina faces 2 major challenges related to its value chain:

• A growing difficulty in sustaining supply chains
• A difficulty in promoting the naturality of its products to consumers

OUR SOLUTION

A co-construction approach with producers:

• DECODE: Strategic objectives, latent needs of customers and farmers, existing initiatives
• IMAGINE: New promises and business models via a marathon of collaborative innovation involving actors from the whole sector from the farmer to the customer
• DESIGN: The concepts to be deployed in the short, medium and long term

OUTCOME

• A value chain reactivated towards common objectives
• 35 projects identified
• 10 with high impact to be implemented quickly and 4 in the medium term to ensure the long-term sustainability of the sector