Leverage the opportunities provided by the collaborative economy in the garden business
Botanic would like to test how the collaborative economy could be an opportunity for :
Extending its mission as close as possible to consumers
Supporting its development and strategic positioning on naturality
Activating new communication, relationship, and customer acquisition channels
Botanic wants to “surf” on the dynamics of the collaborative economy and on existing initiatives to build new business model bricks.
A 3-step process:
Business design, Hackathon, Projects, Projects