New sustainable business design

Leverage the opportunities provided by the collaborative economy in the garden business

THE CHALLENGE

Botanic would like to test how the collaborative economy could be an opportunity for :
Extending its mission as close as possible to consumers
Supporting its development and strategic positioning on naturality
Activating new communication, relationship, and customer acquisition channels

Botanic wants to “surf” on the dynamics of the collaborative economy and on existing initiatives to build new business model bricks.

OUR SOLUTION

A 3-step process:

• DISCOVER: Strategic objectives, latent customer needs, interesting start-ups in these markets
• DESIGN: New promises and business models through a collaborative innovation marathon
• PROTOTYPE: Priority concepts to be developed, partnerships with the best start-ups on the market

RESULT

• 1 target start-up acquired and integrated into the company
• 13 projects, i. e. 3 priority projects ready to be prototyped